"A solution to any issue that is based on saving more, or consuming i.e. spending less, has a zero chance of being promoted proactively and adopted widely."
Who would advertise in favor of frugality? Benjamin Franklin did it. Look what happened to him.;) Not even folks in college growing up in Philadelphia where his fame was acquired are reading his autobiography... Is it because it's free and nobody advertises it? Or is it because he is portrayed on the US currency's most sought denomination, the $💯 bill? The one least in circulation? Like the Autobiography itself...
One quite cute proponent of being frugal is the Panda. It has to save a lot of energy. Because his favorite and only food doesn't have a high calorie intake. Will you listen to it? Because it is cute, your daughter likes it a lot, and you love your daughter?
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